A word of warning. This is not a developers’ post, a guide, or a thought experiment. This is a bona fide rant. Sometimes we just need to vent. A couple of weeks ago, I checked one of our (inactive) client’s Google Analytics accounts I still had access to. What I saw in the acquisition report was this: See how direct traffic gobbles up a great big share of organic traffic in late October?

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There is a new version of this post for GTM V2 here. [Last updated June 2014] I’ve fallen in love with Universal Analytics and Google Tag Manager. Together they form an incredibly powerful tool for marketing professionals. In most cases, I no longer need to post recommendations to my client for yet another page template revision, since with the tag manager in place, I can just add custom code via the admin panel.

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