It’s been an awesome summer, with temperatures soaring in the global warming range throughout our northern country. The heat has given me ample reason to not be near a computer, but now it’s time to mine some JavaScript wisdom again. Here’s the second part of my JavaScript for Google Tag Manager series. The first part focused on GTM specific tips and tricks, and I hope that while reading it, you were treated to another grand example of the flexibility of this wonderful tool.

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Analyzing what people write in your site search field is pretty much one of the smartest things you can do for your website tracking. If certain terms pop up over and over again in internal search reports, it means that your site is not providing the answers people are looking for, meaning you have an excellent opportunity to provide supply for the demand! However, not all site search applications are trackable out-of-the-box.

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Here’s the link to part 2 of this JavaScript guide. The thing about Google Tag Manager, or any JavaScript tag manager for that matter, is that there’s JavaScript involved. In fact, the tool itself is just a JavaScript library with some additional bells and whistles (such as a management UI). This means that to make the best of it, some knowledge of JavaScript is warranted, and that’s the point of this post.

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Apologies for leaving you hanging. It’s now almost three weeks since I published the first part of this post, and I’m sure you’ve been holding your breath ever since. There’s been a lot going on since the last post. First, my favorite sports team in the world, San Antonio Spurs, won their fifth NBA championship from the defending champs, Miami Heat. Next, my wife and I moved to our new house, and we’ve been remodeling ever since.

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It’s time to dig into my tip library for some pretty cool things you can do with Google Tag Manager to enhance your site tagging. Some of these are macro magic through and through, some of these are best practices, and some of these are things that will make your life easier while managing a tag management solution. I’ve split this post into two parts to make it more Hobbit and less Lord Of the Rings length-wise.

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That’s right, I changed the name! Huge thanks to Paul Gailey for the inspiration. Get the latest version of GTM Sonar here. Just a minor update this time. I added some informative text to the pop-up, along with an error screen if something goes wrong. Another change is that now when an element is added to debugDL, a counter on the Browser Action icon will start climbing, representing the number of objects in the array.

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(Last updated June 2014: Read the latest post on the extension, GTM Sonar v1.2.) I updated my Chrome Extension, GTM Auto-Event Listener Debugger v1.1. I released the first version a couple of days ago. The extension can be used to debug Google Tag Manager’s auto-event tracking and its compatibility with web page markup. Download the latest version here. I did some major changes, and here’s the rundown. I transferred all debugger actions into a pop-up, which opens when you click the Browser Action.

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