When the Google Analytics Settings variable was introduced in May 2017, it resulted in a significant change in the Google Analytics tag user interface in Google Tag Manager. The default UI for editing a tag was stripped down of all GA-specific settings, and the new Google …
Google Tag Manager should be relatively easy to implement. Just paste the container snippet to the <head> of the page and you’re good to go! However, at some point you’ll want to configure the dataLayer structure, too (read more about dataLayer here). There are …
A recent guide of mine introduced the Google Analytics adapter in Snowplow. The idea was that you can duplicate the Google Analytics requests sent via Google Tag Manager and dispatch them to your Snowplow analytics pipeline, too. The pipeline then takes care of these duplicated …
I’m back with another customTask tip, but this time I’m exploring some new territory. Snowplow just introduced their latest version update, which included (among other things) an adapter for processing Google Analytics payloads. Never heard of Snowplow? It’s a …
First of all, check out this article for an overview of how custom event listeners work in Google Tag Manager. The reason I’m writing this #GTMTips article is that I want to upgrade the solution slightly, and I want to bring it back into the spotlight. Why? Because …
Over the past few weeks, I’ve been coding like crazy. The three biggest outcomes of this frenzy have been this new blog design (switched finally away from WordPress and took the plunge back into the world static sites using Hugo), a new Google Sheets add-on for managing …
I really like Google Optimize. It has a fairly intuitive UI, setting up experiments is easy, and there’s integrations for both Google Tag Manager and Google Analytics built into the system. It’s still a JavaScript-based, client-side A/B-testing tool, so problems with …
