So here we are again. Universal Analytics and Google Tag Manager, the dynamic duo, ready to strike again.
First, remember to check my previous two tips for UA and GTM use in custom scenarios:
Weather as a custom dimension Tracking page load time In this post, I visit the idea of adjusted bounce rate, which I came across a year ago in the Google Analytics blog.
Adjusted bounce rate basically refers to tweaking the traditional bounce rate collection method (single engagement hits / total visits) so that visits which only included a single page view would not count towards a bounce, as long as they met some qualitative requirements.
