Since Google Tag Manager released the manual setup guide for server-side tagging, my mind has been spinning with the idea of walking through the deployment into Amazon’s AWS. I personally prefer Google Cloud Platform over AWS, because I think it’s so much more …
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Last updated 1 December 2023: New consent signals added Ever since Google Analytics released the first features of consent mode, I’ve been anxiously waiting for news about a more tightly-knit integration with Google’s preferred implementation solution: Google Tag …
Important! I really do not recommend using this in production. The only proper way of loading Google scripts from server-side Google Tag Manager containers is to use the official Web Container Client. This template was introduced at a time when the script loading mechanism in …
I’ve written about Google’s reCAPTCHA v3 before. It’s a verification API, which analyzes the signals fed into it and returns a bot score, based on how “bot-like” the hits are. It’s a great way to validate whether or not to collect data from …
The automatic provisioning process of the Google Tag Manager server-side tagging service is extremely useful. With just a few clicks of the button, you can have a fully functional (albeit limited to testing use) server-side tagging endpoint on the Google Cloud Platform (GCP). For …
With server-side tagging, you can send any types of HTTP requests to the Server container. The Server container parses these, fires up container instances, and sends the data onwards to first-party data stores and third-party vendors alike. Often these requests contain URL …
Facebook has now officially released their Conversions API tag template for server-side tagging in Google Tag Manager. With this tag template, you can create a server-side tag that fires with any Client designed to parse requests into a unified event model. One such Client …
