One of my pet peeves about Google Analytics has to do with nomenclature. For example, a User isn’t really a user but a browser instance, and Direct traffic isn’t necessarily “direct” at all, but rather just traffic that has no discernible source. But being …
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Last updated 11 September 2020: Added important note about how the custom domain should be mapped with A/AAAA DNS records rather than a CNAME record. Ah, Safari’s Intelligent Tracking Prevention - the gift that keeps on giving. Having almost milked this cow for all …
After the recent release of Custom Templates for Google Tag Manager, my mind has been occupied by very little else. However, I have a nagging feeling that due to how involved the feature set is, there’s still a lot of demystifying that needs to take place before templates …
Last updated 12 August 2020: Added details about server-side tagging. As I have finally managed to pick up my jaw from the floor, it’s now time to tell you what’s got me so excited. Google Tag Manager recently released a new feature called Custom Templates. Actually, …
One of Google Tag Manager’s oldest and most reliable features is that it freezes the state of Data Layer variables to the moment when the trigger event occurred. Thus, any tags firing on this trigger (and any variables resolved on this trigger event) will always have access …
Every now and then I’m fortunate enough to be able to publish guest posts by illustrious people in the analytics and digital marketing industries. This time, I get to work with an old colleague of mine who’s a veritable wizard when it comes to building solutions that …
Some four years ago, Google Tag Manager released a new trigger predicate named matches CSS selector. Slowly but surely, it has evolved into one of the most useful little features in GTM. Even though I’ve written about CSS selectors many times before, I wanted to compile all …
