Universal Analytics utilizes two components (by default) to attribute a browser session to a specific campaign: query parameters in the URL and the referrer string. The page URL is sent with every hit to Google Analytics using the Document location field, which also translates to …
The Simmer Newsletter
Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!
Google Tag Manager now lets you add unit tests directly to your custom templates. This is useful, since it allows you to control the code stability of your templates, especially if you’ve decided to share those templates with the public. I recently shared a general guide …
Google Tag Manager introduced the capability to add tests to your Custom Templates. Tests, in this context, refer specifically to unit tests that you write in order to make sure your template code works in a predictable way. Unit tests are also used to drive development, ensuring …
In Google Analytics: App + Web, you collect events. One event differs from another event by the name it uses. An event with the name page_view is different from, say, an event with the name file_download. This is all run-of-the-mill stuff. You know this. However, the fundamental …
There are lots of different readability formulas out there, which seek to provide an index on how readable any given excerpt of text is. Typically, these formulas output a grade-level score, which indicates, roughly, the level of education required to read the text excerpt with …
I’ve written about outbound link click tracking before. It’s a very solid way to track interactions on the site, as clicking a link that leads away from a site is a signal of … well, something. In Google Tag Manager it’s now extremely easy and efficient …
When previewing Custom HTML tags in Google Tag Manager you’ve almost certainly run into a situation where the GTM variable shows up as a weird JavaScript method resembling something like this: google_tag_manager["GTM-ABCD123"].macro(15) And this is when you were …
