The Page Visibility API for web browsers is pretty sweet. It lets you poll, using some new properties of the document object, whether or not the current page is visible to the user. Visibility is hidden if the page is not open in the current browser tab instance, or if the …
Writing this article is dangerous. Data Layer is two marketers short of becoming a buzz word. This occasion will be heralded by articles such as “Data Layer Is Dead”, “This Developer Implemented A Data Layer And You’ll Never Guess What Happened …
(Update 19 November 2018: See this article for a more elegant solution.) If you know your JavaScript, you know that all variables, functions, objects, resources, and data in the document get rewritten with every page load. In other words, every single page refresh builds the page …
There’s a much easier, native-to-GTM way to do this now: the Matches CSS Selector. Behind this tragically boring title is a simple solution to many problems with Google Tag Manager’s auto-event tracking. The common denominator to these problems is poor website markup. …
(UPDATE 1 Oct 2014 Due to a change in how macros work in Debug Mode, the {{generic event handler}} macro no longer works when testing in Debug Mode. That means that you’ll have to test your custom listener in a live container (I know, ouch!). If you want to test in Debug …
It’s been an awesome summer, with temperatures soaring in the global warming range throughout our northern country. The heat has given me ample reason to not be near a computer, but now it’s time to mine some JavaScript wisdom again. Here’s the second part of my …
I created a new Chrome Extension: Internalize for Google Analytics. This is its very first version. It only works on websites with Universal Analytics. Click here to download Internalize for Google Analytics v1.0 The idea is that with the extension you can push a custom dimension …
