The YouTube Video Trigger in Google Tag Manager
Last updated 20 April 2020: Clarified how lazy-loaded videos can be tracked with this trigger. Let’s cut straight to the chase. Google Tag Manager has just released the YouTube Video trigger, which gives you native support for YouTube video tracking. And it’s great! Even though we’ve been more than satisfied with the excellent tracking scripts provided by e.g. Cardinal Path and Bounteous (with a small modification from yours truly), this is a no-brainer for native support in Google Tag Manager. Read More…