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This is a template for deploying Google tags’ Consent Mode functionality. It lets you deploy Consent Mode with both the “default” and “update” commands.

This tag adds measurements for Core Web Vitals (LCP, FID, CLS), and pushes them into dataLayer once each is collected.

A variable template with which you can access the key-value pairs that were present in the dataLayer.push() that caused the tag to fire.

This Server container tag template can be used to set (or rewrite) any browser cookie in the HTTP response.

The URL Parser (Server Container) variable template can be used to parse URL parts out of any URL string passed as input. It works by default with the page_location field in the event data object.

Use this Server container template to set up a monitoring system for Google Tag Manager.

Use the sha256 Hasher template to generate a SHA256 hash (encoded with base64 or hex) of any input string

This is an unofficial template for the AdForm Tracking Point. You can use it to load the SDK, initiate the tracking point, and to send page- and order-level data to AdForm.

This tag writes into dataLayer selected default and custom fields set with tags that utilize the gtag.js library; Google Analytics 4, for instance.

For years, I’ve resisted the urge to start a newsletter. My reasoning was always very simple: I want this site to be about knowledge sharing and nothing else. Building a mailing list can really get in the way. I’m sure you’ve noticed it with your favorite content creators. You can practically pinpoint the moment in time when it became more about followers and less about content. I’m also personally allergic to websites that relentlessly try to get you to sign up or to buy something, and I’ve been proud that this blog has never been about pushing a product, service, or agenda. Read More…