Analytics

UPDATE 9 Oct 2013 - This works in Google Spreadsheets now as well! Feel free to make a copy of the sheet and work with the code. It’s still just a prototype, but I’m happy to see data bouncing from spreadsheets to Google Analytics. View the Google Spreadsheet here ORIGINAL POST Inspired by Daniel Waisberg’s excellent post detailing the use of Google Web Forms to send data to your Analytics account, I decided to create something similar. Read More…

I’ve had such a blast in the Google+ Google Analytics community. Not only are the people super-duper-nice, but I have the wonderful opportunity of helping people with their Google Analytics problems without feeling obligated to invoice them or ask for compensation for my troubles. I do it because I love to help, because I feel like I have a lot to share with the community, and because I’ve always believed that the more knowledge you share the more you accumulate. Read More…

There is a new version of this post for GTM V2 here. The Google Analytics Summit came and went, and thanks to the Live Stream, everyone could participate. We were treated to a rapid-fire selection of Google Analytics’ new features, and this post sheds light on one of these in particular: automated event tracking in Google Tag Manager. Auto-event tracking introduces a nice feature, which does what tag managers ought to do: it provides functionality without HTML template editing. Read More…

So here we are again. Universal Analytics and Google Tag Manager, the dynamic duo, ready to strike again. First, remember to check my previous two tips for UA and GTM use in custom scenarios: Weather as a custom dimension Tracking page load time In this post, I visit the idea of adjusted bounce rate, which I came across a year ago in the Google Analytics blog. Adjusted bounce rate basically refers to tweaking the traditional bounce rate collection method (single engagement hits / total visits) so that visits which only included a single page view would not count towards a bounce, as long as they met some qualitative requirements. Read More…

In Google Analytics, you can monitor your site speed and get a decent overview of what pages are contributing positively and negatively to site speed. The problem with page load time metric is that it’s an average based on a sample. You can modify the sample rate with setSiteSpeedSampleRate(), but for me that’s not bloody well good enough. (UPDATE 28.3.2014: This post is still valid, but an implementation with User Timings is a much smarter way to measure actual page load time. Read More…