Google Tag Manager has a new, AI-powered feature. It’s not flashy, it’s not prominent, and it’s not something you’d make a big deal out of. However, it contributes to an absolutely vital part of container management that many, many people neglect: version …
The Simmer Newsletter
Subscribe to the Simmer newsletter to get the latest news and content from Simo Ahava into your email inbox!
There’s a somewhat understated feature in the Google Tag Manager Community Template Gallery, which should certainly prove useful, especially to template authors. The template status page shows a list of all the GitHub commits handled by the gallery importer, along with any …
Thanks to Giovani Ortolani Barbosa for reminding me about this possibility within Google Tag Manager and thus inspiring this blog post. If you’re running server-side Google Tag Manager (SGTM), you’re probably sending your Google Analytics events directly to SGTM, …
In preparation for the upcoming major integration between Google Tag and Google Tag Manager, Google has rolled out some user interface changes to your GTM containers. The changes simplify the UI quite a bit, with the biggest changes landing on the Overview dashboard and the …
UPDATED 20 March 2026: Shortly after publishing this article, Google Cloud changed how Load Balancer frontend certificate management works. Instead of directly mapping a frontend to a certificate, GCP now wants you to use a certificate map. Luckily, creating one is (fairly) …
Server-side Google Tag Manager is essentially a server application (running on Node.js), which Google has helpfully composed into a Docker image. Docker, on the other hand, is an environment for creating, sharing, and running applications, right from the Docker platform itself. …
On June 30, 2025, Google announced that they are consolidating how Google’s script libraries for the web (e.g. gtm.js and gtag.js) are loaded when using a server-side Google Tag Manager container. Before, you had the Web Container Client for loading the gtm.js file, and you …
